Kinder Joy enhances 'Phygital' play-experience for children with upgraded 'Applaydu' app

Kinder Joy has announced the upgraded version of the Kinder App, Applaydu, with new features to support it’s mission to ‘Help children grow while playing’.

With the upgraded version of Applaydu, the brand is enhancing its playing concept, the “Phygital” experience. With the new 3D toy-recognition feature, the mobile app allows consumers to bring Kinder Joy toys to life through augmented reality technology, by simply scanning the toys itself.

Further, the new version aims to help children develop cognitive skills through family games, interactive stories under parental supervision, delivering an exciting moment for parents and kids.

Developed in collaboration with Gameloft, the new avatar of the app includes more features such as ‘Talking Toy’, enabling children to talk to their toy in three different voices – Hero, Chipmunk and Robot.

‘Multiplayer’, a feature that encourages family playtime, ‘5 Outstanding Worlds’ make every toy experience unique with different adventures and ‘Multiple Mini-Games’ across categories, all to be discovered by kids.

Certified by the educational app store, Applaydu also keeps in mind children’s progression of fundamental skills. The app follows a set of guidelines, provided by Oxford University, such as the introduction of games which includes the concept of mathematics, motor skills, reading and writing, and memory.

It also comes equipped with parental control features and adaptive difficulty as per the age of the child thereby ensuring complete peace of mind for parents.

Amedeo Aragona, Brand Head, Kinder Joy India, said, “We are thrilled to receive the phenomenal response from the consumers for our Applaydu app with over two million plus downloads in last one year. Building on the children’s enthusiasm for interactive games, the new version of the App will provide a unique play and learning experience and create joyful moments while bonding with parents. We believe that children will love the new exciting version of Applaydu and continue to explore their creativity, sparkling their imagination.”

The new version will be supported with a digital campaign and on-ground activations with point-of-sale visibility to familiarise consumers with its features.

The app can be downloaded for free on all compatible Android and iOS devices starting from Android 4.4 and iOS 12.

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