Inverse auction platform Bzinga appoints Samir Gupta as Chief Business Officer

Bzinga, the inverse auction platform in the e-commerce space, has announced the appointment of Samir Gupta as its Chief Business Officer.

In his new role, Gupta will oversee business growth, product, technology, capital allocation and implement the company’s brand positioning and deliver to the customer experience by building an inclusive and entrepreneurial culture across teams.

An alumnus of SRCC and an MBA from IMI, he has more than 20 years of experience in delivering customer value, creating high-performance teams, raising capital, setting up greenfield ventures and operating large business divisions.

Gupta has earlier led cross-functional teams across industry verticals of e-commerce and lifestyle working at brands such as Paytm, Stan Chart Research & Tech, GolfLan, among other brands to deliver growth.

“I am delighted to be joining the Bzinga team at this stage of growth of the business,” Gupta said. “I came on board Bzinga because of the business focus required on creating greater customer value by enhancing Bzinga’s most efficient and transparent e-commerce offering.”

“We believe Bzinga has a great business model and a talented team that uniquely positions itself to capitalise on the ever-changing e-commerce market in our country. As the industry evolves, we look forward to furthering our progress in key strategic areas, especially as we continue to integrate and improve upon the many customer innovations to our business introduced over the past year.”

Bzinga is a bid/auction mobile app platform where users can get products delivered to their doorstep by placing the ‘Lowest Unique Bid’ on them.

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