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IAMAI’s India EdTech Consortium to uphold common ‘Code of Conduct’ by EdTech Platforms

Entities such as Byju’s, Careers 360, Classplus, Doubtnut, Great Learning, Scaler, Simplilearn, Toppr, Unacademy, upGrad, UNext Learning, Vedantu and WhiteHat Jr, among others have joined the consortium

EdTech companies under the aegis of Internet and Mobile Association of India IAMAI have announced the formation of the India EdTech Consortium (IEC). The companies have committed to observe and adhere to a common ‘Code of Conduct’ and establish a two-tier grievance redressal mechanism.

Aligned with the government’s recent advisory, IEC will ensure that every learner shall have access to quality and affordable education, which not only improves their academic performance but also makes them future-ready. 

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With consumer interest at the core of the consortium the Grievance Redressal mechanism will ensure that the positive impact of the industry reaches every deserving consumer while protecting their interests and promoting their rights.

EdTech entities such as Byju’s, Careers 360, Classplus, Doubtnut, Great Learning, Harappa, Times Edutech & Events, Scaler, Simplilearn, Toppr, Unacademy, upGrad, UNext Learning, Vedantu and WhiteHat Jr have joined the IEC.

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The move to set up IEC comes at a time when Indian EdTech players are creating immense value for the global audience. The disruptions led by the pandemic and subsequent lockdowns compelled both parents and educational institutions to implement tech-enabled learning solutions, thereby accelerating the growth of the EdTech sector. 

The overall Indian EdTech ecosystem impacts millions of school students, college students and working professionals across India. At this scale, it is critical that the ecosystem follows a framework that will protect the rights of our learners and all EdTech companies are committed to this.

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Subho Ray, President, Internet and Mobile Association of India, said, “IAMAI and members of the India EdTech Consortium (IEC) are deeply committed to ensuring ethical standards to protect learners on online educational platforms. IEC seeks to empower the learners by not just helping them make informed decisions but by also having their grievances redressed timely. The formation of this self-regulatory body is an important step towards protecting learners as more and more students, teachers and stakeholders are becoming a part of the online education ecosystem.”

Divya Gokulnath, Co- founder of Byju’s, said, “We are completely aligned with the government's principles on safeguarding consumer interests and welcome the creation of guidelines that help students reach their learning goals in a manner that makes them future-ready and conceptually strong. We have always believed that the student should be at the centre of the education system and as educators we must do everything possible to create the right set of processes and methods to empower and enhance their learning."

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Vamsi Krishna, Co-Founder and CEO, Vedantu, said, “The Indian EdTech sector has grown considerably over the last two years with funding and consolidations strengthening the ecosystem. However, while business growth is critical, so is consumer protection since this will allow students and parents to make more informed decisions about the future. Therefore, as part of the newly institutionalised IEC, we will build a sounder and more ethical ecosystem for students so that we can ensure their safety and mitigate any risks they may encounter in their journey to be future-ready.”

Mayank Kumar, Co-Founder and MD, upGrad and Co-Chairperson, IAMAI EdTech Committee, said, “We are honoured to be a part of the IEC at a time when the EdTech sector is accelerating its growth momentum. The last two years have witnessed the rise of online education as a connecting bridge to access flexible and quality education for students as well as working professionals. With the sole purpose of improving the delivery of education services, it is now crucial for us to foster and sustain stakeholder trust by safeguarding their interest as a practice. This initiative will go a long way in strengthening the EdTech sector and establishing India as the Teaching capital of the world.”

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