Hindustan Times has forayed into web 3.0 by launching NFTs (Non-fungible tokens) that will include digitised versions of original historic creatives which were published in Hindustan Times through the decades under the banner of “HT Timeless Tokens”.
These exclusive digital artworks launched by HT which can be purchased with cryptocurrency and Fiat currency present an opportunity for collectors and enthusiasts to claim a piece of India’s glorious history filtered through the HT lens.
Through HT Timeless Tokens, anyone can now own a piece of history from Hindustan Times’ archives, these archives have India’s 100-year-old history documented and preserved now as digital art.
For a cricket fanatic, owning the first announcement of India’s historic 1983 World Cup win would be a dream come true, and this and similar types of thrill is what the group is seeking to share with the larger population.
To begin with, HT has launched NFTs that celebrate India’s Republic Day on January 26, 2022, which are available on Beyond Life, an NFT marketplace and platform that facilitates the creation, sale, and purchase of ownership rights to digital works of art via NFTs.
Powered by GuardianLink.io – BeyondLife.Club is also responsible for launching two other big NFT drops so far - Amitabh Bachchan’s rare exclusive NFT and Marvel creator Stan Lee’s exclusive NFT collection ‘Chakraverse’.
Kamesh Elangovan, COO and Co-Founder, GuardianLink.io said, “With industries like tech, finance, lifestyle, music and media advertising companies moving into the crypto/NFT ecosystem, new opportunities are set to be unlocked in the space of Web3. The secondary marketplace for NFTs at GuardianLink.io will see more and more collectors investing with knowledge on the future monetisation of their NFTs. The partnership with Hindustan Times, opens yet another avenue to explore the world of NFTs in the media and marketing industry.”
The NFTs launched by HT include the cover page of first Republic Day HT edition.
Amongst other NFTs, which are inspired by pertinent events and moments in India’s history are the success of the first missile launch, to the nation’s first historic win at the World Cup in 1983 against the West Indies.