Growth Marketing company ET Medialabs bags Kapiva's Performance Branding mandate

Growth Marketing and Analytics company ET MediaLabs has announced its collaboration with Kapiva, an Ayurvedic D2C nutrition brand, to strengthen its Performance Branding services.

The mandate has been given to ET MediaLabs with the aim to build awareness and eventually amplify and retain the loyal customer base of the Kapiva brand.

Alongside the multiple categories Kapiva has it is now growing and has forayed into ingestible Skin foods category. Kapiva had recently roped in actor Malaika Arora as its Brand Ambassador and strategic investor.

Raghav Kansal, Founder of ET MediaLabs, said, “We are excited to announce our partnership with Kapiva. The brand intends to provide its consumers with modern and accessible Ayurvedic nutrition and therefore is revolutionising the category. Our goal for Kapiva is to build strong brand awareness in the minds of consumers, and to serve larger business objectives like high NCAs at lower costs.”

Shantanu, Chief Operating Officer, Kapiva, said, “We are glad to have achieved a steady rate-of-growth. However, to cross the chasm and to become a household name, we will first need to reach the right audience with the right messaging. We look forward to leveraging the power of performance branding and its impact in driving sustainable growth to our business. We hope to benefit from ET Medialabs’ knowledge in reaching the right audience using branding campaigns for Kapiva Skin Foods - Glow Mix.”

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