Games24x7 ropes in actor Hrithik Roshan as RummyCircle's brand ambassador

Games24x7 has roped in Bollywood actor Hrithik Roshan as the brand ambassador for online skill-gaming platform, RummyCircle.

As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.

Initiating the association, the brand will be unveiling its #RahoEkKadamAage campaign, featuring the actor, with a television commercial starting January 29.

The campaign highlights real-life scenarios where Roshan demonstrates mental dexterity to find a way out of unforeseen situations.

Bhavin Pandya, Co-Founder and CEO of Games24x7, said, “We are very excited to partner with Hrithik, one of India’s biggest stars. Hrithik has had a remarkable career which is an epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences.”

Roshan said, “Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills. This campaign highlights that whenever one encounters unexpected difficulties in life, they can overcome it with the right approach. I am happy to be associated with RummyCircle and Games24x7 for this splendid campaign.”

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