EdTech start-up Intercell – Virtual Mentor Network has announced the joining of Abhishek Verma in its leadership team as Chief Marketing Officer.
Verma will lead all Marketing and PR initiatives and will help build a compelling brand story and drive user growth.
He comes with 21 years of industry experience, he has led marketing teams at Star TV, Sony Entertainment Television and Discovery Channel. More recently, he led the P&L of Freemont Digital, a digital agency with luxury hospitality clients like the Taj Group of Hotels.
Abhishek has graduated from New Jersey Institute of Technology, USA and has an MBA from SP Jain School of Global Management.
“I am very excited to be joining the Intercell team. I believe Intercell has a great business model and talented management team that uniquely positions it to capitalise on the changing industry. Mentoring services are the need of the hour and I look forward to working with the leadership to craft a narrative for the brand and drive the next phase of growth," Verma said.
“We are delighted to have Abhishek join our leadership team and direct the marketing function towards our next phase of growth,” Arunabh Varma, CEO, said. “His diverse expertise in building brands will be pivotal to our plans.”
Intercell provides online mentoring services to students and early career professionals. It provides access to senior industry professionals from around the world in a virtual environment. Intercell is backed by marquee HNI investors, including actor Sonu Sood.