Eatfit ropes in actor Mithila Palkar to promote new range of pizzas

Healthy food platform EatFit has roped in actor Mithila Palkar as its brand ambassador for their range of multigrain pizzas.

Palkar has risen to popularity with her hugely popular OTT work, she brings alive - a modern yet authentic Indian persona, which is very genuine, happy and friendly - which is very much something the millennials and Gen-Z of today love and relate to.

This resonates with the EatFit's brand persona- which is honestly Indian, committed to delivering wholesome goodness wrapped in authentic Desi flavours- all in the fast food category.

The brand will be launching two ad films featuring the actor which will run through the first quarter of 2022 during popular sports events and will be further amplified via OTT platforms and social media.

These films, conceptualised with EatFit’s creative agency Purple Mango, will mark the start of a three-year collaboration between Eatfit and Palkar.

EatFit, the flagship brand from the house of Curefoods, has been on a mission to make eating healthy- fun and sustainable, while curating delicious flavours that suit the Indian palette.

It is now looking at launching everyday versions of entertainment food like burgers and pizzas, after the phenomenal success of their Kulcha Burgers earlier. Now, EatFit is introducing a wide range of multigrain pizzas which will be available in more than 10 cities in the next couple of months, across India.

Palkar said, “I am very excited to join EatFit as their brand ambassador and roll out these new ad films to promote their new range of delicious and healthy multigrain pizzas. I am in awe of their work and passion to bring honest and wholesome food to Indians. This is a great opportunity for me as well to talk more about healthy eating among people that follow me and I’m glad to be an agent in promoting this positive impact. What they’ve created is truly amazing and something that needs to reach more people”

Gokul Kandhi, Business Head, EatFit, said, “We are excited for Miss Mithila to join the team. We hope that this collaboration will paint the brand in a new light that is in alignment with the brand identity we are working to create. Going into 2022, we will be focusing heavily on marketing and advertising activities that will be targeted towards our millennial audience — especially those with a strong interest in sports. Mithila is the perfect ambassador to resonate with these target groups. She portrays authenticity and is truly Indian at heart, much like the EatFit brand. We are excited to collaborate further with her on several campaigns.”

The partnership will be managed by the Palkar's management agency, Exceed Talent Management.

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