Dabur India has announced the signing of actor Rashmika Mandanna as its new brand ambassador for its honey brand, Dabur Honey. The brand has also unveiled a new campaign titled “Dabur Honey is as Pure as 24 Karat Gold”, featuring the actor.
The campaign, in an endearing manner, highlights the importance of honey for health and how Dabur Honey helps protect the family’s health by boosting their immunity with its natural antioxidants and minerals.
The company will roll out a series of campaigns featuring Mandanna across media and the association will play a key role in consolidating Dabur Honey’s foothold in the South Indian markets.
Dabur India Marketing Head- Health Supplements, Prashant Agarwal, said, “We are excited to have Rashmika Mandanna as Dabur Honey’s new face. She is not only the perfect personification of Dabur Honey’s brand values but also connects with the youth directly when it comes to health and leading a healthy lifestyle. She championed healthy eating choices and fitness. Because of her huge fan base particularly among the youth, our target consumers can recognize her and connect with her instantly. We hope that more and more consumers will get inspired by her healthy lifestyle and adopt Dabur Honey in their lives.”
“It’s a fun filled campaign which revolves around an engagement with a twist, and Rashmika brings her charisma and authentic self to create a captivating experience for the audience. Honey is an integral part of our diet today to make it healthy and nutritious, not just for us but for the entire family. This is re-emphasized through this film,” Agarwal said.
Mandanna said, “I am happy to start this journey with Dabur Honey. Being a user of Dabur Honey, I am really excited to share the benefits of healthy living and to help my fans incorporate honey in their daily routine. In current times, it is important that we focus on overall health. With this new campaign, I would definitely want to communicate the importance of Dabur honey in our daily lives.”
Dabur India Regional Business Head-South, JP Victoria, said, “We are really proud that Dabur Honey, which is a legacy product in our portfolio for so many years, has associated with the one of the youngest celebrities of South India. Rashmika strongly reflects Dabur Honey’s personality, making her a perfect fit for the brand. I am confident that she will encourage households to adopt Dabur Honey in their daily diet and play an integral part in taking Dabur Honey to newer milestones.”