Crowdfunding platform Donatekart partners with Mzaalo for helping the needy

Crowdfunding platform Donatekart has partnered with Mzaalo, a blockchain-based gamified video-streaming platform, to create a positive social impact nationwide.

This collaboration allows Mzaalo users to watch premium content and earn reward coins without having to pay any subscription fee.

The platform gratifies the time and attention of users by allowing them to redeem their earned coins for Donatekart vouchers and make an impact in others’ lives. The users with a simple act of watching their favourite content will now be making a difference to the lives of others.

Anil Kumar Reddy, CEO and Co-founder, Donatekart said, “Donatekart has always worked towards making a social impact ever since its inception and our partnership with Mzaalo is a great opportunity to reach out to more people in need. Since we're a tech for good company, we're constantly thinking about innovative ways in which we can use technology for social good, and with our partnership with Mzaalo, it's fascinating to see how users can now make a difference just by watching content on the Mzaalo platform.”

Vikram Tanna, COO, Mzaalo, said, “We feel privileged to have such a wonderful opportunity to make a difference to people’s lives by leveraging our blockchain-based entertainment ecosystem. Through our partnership with Donatekart, we would like to extend support to the cause by enabling our users to make a contribution”

During the last two waves of Covid in India, Donatekart engaged with over 70 corporates and start-ups to raise donations for pandemic victims and communities like daily wagers, as per its claims.

The workplace giving models designed by the platform helped corporates to quickly set up and scale initiatives with their employees and consumer base.

To engage stakeholders, Donatekart has designed a variety of models for OTT, FMCG, hyperlocal delivery, D2C, E-commerce platforms, social and other consumer-facing brands. As per the platform, these engagements resulted in an excess of Rs 1.6 crore worth of donations where brands saw an increase in engagement with their customers—as well as an appreciation for unwavering commitment to their values.

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