Classplus' Time Square campaign invites people to “Join the Clan”

Classplus, the mobile platform for educators and content creators to launch their online teaching businesses, has launched a campaign on Times Square inviting people across the world to join their team.

Classplus team members are seen celebrating the New Year and their 4th anniversary in a short video on Nasdaq Tower that eventually invites people to join in the celebrations using the words “Join the Clan”.

This is one of the dew occasions when an Indian start-up has gone to the length of featuring its team members on the renowned digital billboard and celebrating with them.

“We are out there to build a legendary company that outlives generations. The video is a reflection of our culture of celebrating big and small milestones alike. As we turn four and ring in the New Year, we wanted to send out this message to the world and invite them to the party. And what better stage than Times Square to do it!” Mukul Rustagi, Co-Founder, Classplus, said.

The start-up has been in the news for their employee wellness program that promotes mental and emotional well-being through one-on-one counselling, their ESOP buyback program that happened in September, and most recently, a referral policy under which they award employees stock options with a one-year vesting schedule, also known as “ReSOPs”, for every successful referral.

Classplus has raised four rounds of funding in the last 18 months claims to have enabled a digital identity for 1,00,000 teachers who are using the platform to teach millions of students across cities in India.

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