In the quarter ending September 2021, the cable TV and DTH operators lost 1.5 million subscribers according to the latest Indian Telecom Services Performance Indicators report released by the Telecom Regulatory Authority of India (TRAI).
DTH providers lost 0.97 million subscribers while major cable operators recorded a decrease of 0.55 million subscribers.
Total cable subscribers went down from 46 million in June 2021 to 45.5 million in September 2021.
This comes against the backdrop of the increasing popularity of streaming services and OTT platforms and a steady increase in the number of internet subscribers in the country.
Pay DTH operators
The DTH market consists of four major players, Tata Sky leads with a 33.34% market share, then comes Bharti Telemedia with a 26.11% market share, followed by Dish TV and Sun Direct TV with 22.65% and 17.91% market share, respectively.
While the change in market share remained steady for the quarter ending September 30, 2021, most notably there was a decrease in Dish TV’s market share by 0.8%, which amounts to a loss of 0.5 million subscribers.
As per TRAI, the Indian broadcasters reported that after their pursuance of the Tariff Order dated March 3, 2017 as amended, India has 348 satellite pay TV channels, as of September 30, 2021. This includes 252 SD satellite pay TV channels and 96 HD satellite pay TV channels.
In total, 906 private satellite TV channels are officially permitted by the Ministry of Information and Broadcasting (MIB). The total number of satellite channels also saw a decrease from 915 on 30th June to 906 on 30th September.
Cable operators
Cable operators have two categories, Multiple System Operators (MSOs) and headed-in-the-sky (HITS) operators. In total, there are 1745 MSOs registered with MIB. Currently, there are 12 MSOs and 1 HITS operator with a subscriber base exceeding a million.
The major operators saw reshuffling at the top with GTPL Hathaway taking the top spot over Siti Networks. Notably, both of these operators lost subscribers during July-Sept 2021 but Siti networks decrease was steeper than GTPL Hathaway, resulting in a shift in positions.
|
Cable Operator
|
Jun-21
|
Sep-21
|
|
GTPL Hathway Ltd.
|
7,833,694
|
7,799,167
|
|
Siti Networks Ltd.
|
7,861,314
|
7,649,554
|
|
Hathway Digital Ltd.
|
5,603,942
|
5,505,062
|
|
Den Networks Ltd.
|
4,862,741
|
4,670,618
|
|
Thamizhaga Cable TV Communication Pvt Ltd
|
3,693,943
|
3,762,040
|
|
Kerala Communicators Cable Ltd
|
2,889,439
|
2,935,006
|
|
Tamil Nadu Arasu Cable TV Corporation Ltd
|
2,885,583
|
2,789,971
|
|
Fastway Transmissions Pvt Ltd
|
2,195,619
|
2,149,610
|
|
KAL Cables Pvt. Ltd.
|
2,081,801
|
2,123,566
|
|
NXT Digital Ltd (HITS)
|
2,025,202
|
2,005,747
|
|
V K Digital Network Pvt. Ltd.
|
1,845,823
|
1,906,348
|
|
Asianet Digital Network Pvt. Ltd.
|
1,208,681
|
1,175,658
|
|
NXT Digital Ltd (Cable TV)
|
1,105,650
|
1,056,902
|
|
Total
|
38,259,738
|
37,730,082
|
FM Radio
The report also showcased the performance of Radio in India. India has 385 operational private FM Radio stations in 112 cities owned by 34 private FM Radio broadcasters. This excludes the radio channels operated by All India Radio. India also has 339 operational community radio stations in India.
Interestingly, the revenue generation reported by FM Radio broadcasters during the quarter stood at Rs 294.78 crore, as against Rs 148.02 crore in the previous quarter, almost doubling in a matter of three months.
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