7UP's new campaign has brand mascot 'Fido Dido' coming up with 'Fresh' solutions to everyday problems

Soft-drink brand 7UP has come up with a new video as part of its campaign featuring its curly-haired mascot ‘Fido Dido’. The central concept of the new campaign recently launched is a part of ‘Think Fresh’ series to address everyday curveballs/googlies through a fun and playful attitude.

The brand campaign features the curly-haired 7UP mascot ‘Fido Dido’ who looks at turning life’s googlies into opportunities and encouraging today’s youth to not be frustrated with daily problems.

The campaign opens with a man who’s sitting in the ladies’ section of a bus and pretends to fall asleep as soon as he sees a young girl enter the full bus takes a swift swig of 7UP and comes up with a fresh solution.

In a ‘Think Fresh’ move, Fido is then seen near the man’s window where he drops a toy snake into the man’s lap. Feeling something on his lap, the man is startled, jumps out of the seat, and as a result vacating it, much to the young girl’s surprise and advantage.

Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “7UP, our clear refreshing drink instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind and smart thinking. The new campaign throws light on the many tricky situations that we face every day and Fido Dido, with his quick-wit and fresh thinking demonstrates that that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.”

The campaign will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

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