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Wunderman Thompson India creates ‘Swish-Dab-Dab’ campaign for ITC Charmis

The campaign features brand ambassador and actor Kiara Advani

Click on the Image to watch the TVC.

Wunderman Thompson India has created the “Swish-Dab-Dab” campaign for ITC Charmis. Charmis, which was known for its cold creams now caters to the various skin-related needs of the young women who are always on the move.

The new campaign, “Swish-Dab-Dab” shows the proper method to use a face serum and the benefits of the Deep Radiance Face Serum from the brand.

The film features the new brand ambassador of Charmis, actor Kiara Advani.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Our R&D team at ITC’s Life Sciences and Technology Centre leverages its deep research and world-class expertise in biosciences to introduce a range of Charmis Deep Radiance Serum. Charmis Deep Radiance Serum is an effective hydrating solution for skin radiance. Kiara brings with her the energy and vibrance that is synonymous with this Charmis range, and we are glad to announce her as the new face of the brand.”

Tista Sen, Regional Creative Director, Wunderman Thompson, South Asia, said, “For young women skin care needs to be easy-peasy and one that fits into your lifestyle. Light and easily absorbed Charmis Deep Radiance strikes a chord that is vibrant and full of energy. More importantly it makes skin care routine fun, just swish dab a dab.”

Vijay P Jacob, Senior VP and Managing Partner, Wunderman Thompson, Kolkata, said, “The recently launched Charmis range of skin care products has truly democratized the category and made ‘premium’ skin care affordable for a larger audience. We at Wunderman Thompson are really excited to partner ITC on the next growth phase for Charmis.”


Client: ITC Charmis

Agency: Wunderman Thompson

Senior VP and Managing Partner: Vijay P Jacob


Regional Creative Director, Wunderman Thompson, South Asia: Tista Sen

VP and Senior Creative Director, WT Mumbai: Ashish Pathak

VP and Senior Creative Director, WT Mumbai: Chandni Kapoor

Creative Director, WT Mumbai: Aindrila Chatterjee

Senior Copywriter, WT Kolkata: Nuzhath Enayath


Global Planning Director: Atishi Pradhan

Account Management:

AVP and Client Services Director, WT Kolkata: Tania Sinha

Account Director, WT Kolkata: Sreemoyee Chakraborty

Account Manager, WT Kolkata: Somrweeta Mukherjee

Production House:

Small Fry Films

Director: Jessica Sadana

Head, SF Productions: Ryan Suarez

Producer: Rohit Rathor

Producer: Mahen Solanki


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