Imagine a world where you don’t have to constantly be in a dilemma for managing your finances and have the liberty to choose from the best suitable lifestyle offerings. Finserv MARKETS, an initiative by Bajaj Finserv, positions itself as a One Marketplace for providing an array of financial services and lifestyle offerings through its new campaign #AbChoicesHueAasaan.
The brand has roped in renowned actor and comedian Sumeet Raghavan, a perfect choice given that the actor is best known for playing light-hearted roles. He portrays Rohan, the protagonist in this campaign, as being always in a dilemma and worried about balancing his financial and lifestyle preferences. The brand strategically used a more jovial and tongue-in-cheek approach to deal with a fundamental topic like the convenience of having finance and lifestyle under one umbrella.
Through the #AbChoicesHueAasaan campaign, the brand aims to promote its proposition of choices and convenience for its varied products like Loans, Insurance, Cards, Investments, Payments and Lifestyle, all of which are now available at consumers’ fingertips on one single platform.
Sumeet's epic sense of humour is an ideal match for the story’s narrative and helps the campaign connect very well with its target audience. Finserv MARKETS has set a new benchmark by taking a direct and light-hearted approach to address a vast landscape of consumer needs spanning across finance and lifestyle.