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Viacom18’s Sonic celebrates ‘Tenniversary’ of entertaining kids

Sonic has played a significant role in strengthening leadership for the Nickelodeon franchise

Sonic, the offering from kids’ entertainment franchise Nickelodeon, has recently completed 10 years of its journey.

Since its debut on December 19, 2011, in the cluttered and competitive market of kids’ entertainment, Sonic has helped the Nickelodeon franchise rise through the ranks.

From the launch of its first show ‘Kung Fu Panda- The Legend of Awesomeness’ to its latest home-grown IP Pinaki & Happy - The Bhoot Bandhus, the show contributes 30% of the channels ratings and consistently appears in the category’s Top 10 slots since its launch, as per a statement from the company.

Sonic has crafted and carved its growth story upon engaging stories, endearing characters and a solid kids connect.

Nina Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “When we started our journey with Sonic a decade ago, we took a plunge in the highly competitive kids category. From then to now, Sonic has grown leaps and bounds. The success story of Sonic is a result of our kids first approach in driving innovation with pioneering homegrown content thus making Nickelodeon the leading franchise. We take great pride in Sonic’s success and are truly overwhelmed with the love it continues to receive from kids and advertisers alike. We are happy to have built a brand that is a destination that kids return to for their daily dose of entertainment and look forward to the next phase with enthusiasm and zeal.”

To commemorate Sonic’s decade long journey, a special birthday campaign ‘Tenniversary’ is devised focusing on partnerships, expansive influencer promotions and digital engagement through an array of exciting activities.

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