The Unlock Company has created the new logo and brand identity of Remsons Industries which was unveiled recently at a function held in Pune.
The function was attended by Remsons Industries’ leadership teams across the country at Mariott Chakan, which is in close proximity to its latest manufacturing facility at Chakan, Pune.
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Group CEO Amit Srivastava, said, “We have been focussed on the agenda to pitchfork Remsons Industries into the next orbit of growth. We have put in place various measures to upgrade the key pillars of our company, people, structures and technology. An important peg in this journey is the brand interface. It needed a refresh, in line with our overall intent and business vision. We could not have found a better partner than Arijit Ray, CEO and Founder, The Unlock Company, who led his team, collaborated with us to harmonise our brand ethos with our future ambition to create a refreshing brand logo identity and philosophy. The distinctiveness of the logo along with the philosophy of ‘Let’s Make Great’, gives us the right brand platform to leapfrog into the future.”
Rahul Kejriwal, Executive Director, said, “While it is important to push ahead on our resolve to move onto the next orbit of growth, it was important to get the right brand voice. We were looking at an agency partner who could understand our culture, intrinsic DNA, the foundations that built our company and then create our new logo and brand philosophy.”
Commenting on the rebranding Arijit Ray, CEO and Founder, The Unlock Company, said, “We are truly privileged to be working with Remsons Industries. It is the freedom and open slate we got from the leadership team at Remsons, that helped us take the creative leap. The centrepiece of our strategy was to create a distinctive logo and make it represent a refreshing brand attitude. The handcrafted specially designed typography represents the solidity, the sharpness of intent and commitment to technology of the organisation. It brings to light the interconnectedness each automotive part has to the whole and the seamlessness with which Remsons intends to harmonise its business ambitions with the vision and aspirations of its customers, partners, employees and society at large.”
“In tandem with the ‘Let’s Make Great’ proposition, that represents the intrinsic drive of the company to strive for greatness, no matter what, we have probably been able to strike the sweet spot of finding the right space of blending the intrinsic spirit of the organisation and its future aspirations. We wanted the brand to stay away from the conventional identifiers of the category by giving it a distinctive attitude. We are quite confident that this logo identity and communication will create a new benchmark in the B2B space,” he added.