Food delivery platform Swiggy has introduced a new gifting feature on its app for both IOS and Android users called Swiggy Moments.
Launched in Mumbai as a pilot, Swiggy Moments features a curated collection of dishes from handpicked brands which can be instantaneously delivered for last-minute gifting, personalised with a digital message or video greeting. The pilot will expand to Bangalore, Jaipur and Chandigarh later this month.
The new offering includes over 400 restro-brands in Mumbai such as Theobroma, Royce Chocolates, Le 15, Sweetish House Mafia, La Folie, Bateel etc.
Anuj Rathi, SVP Revenue and Growth at Swiggy, said, “There are a lot of casual occasions or last-minute moments that people would want to cherish and celebrate. We see a large white space in instant casual gifting and believe that our new offering, Swiggy Moments, will make food gifting seamless while creating a remarkable shift in how people approach gifting for casual occasions.”
Be it for occasions like birthdays, anniversaries, housewarming parties or any other, Swiggy Moments allows the sender of the gift to share a personalised message along with their order either as a recorded video message or a digital card. The video/digital greeting can be accessed via a microsite which will be linked to the text message that the recipient receives and therefore, doesn’t mandate the receiver to be a Swiggy subscriber or app user.