Stashfin's new look with brand and design revamp revealed

Stashfin, the neo banking start-up, has unveiled a new logo and look following an analysis of various customer segments and growing innovations in the technology industry.

It has framed a new identity – that of an enabler, highlighting its quickness, flexibility and convenience on its app and website.

The new logomark is a letter ‘S’ in the form of an upward arrow, denoting upward propulsion, that represents financial growth for its customers, while the brand colours, red and blue, denote passion, power and trust. The revamp will also be accompanied by enhanced user experience on the app from a UX and UI perspective.

Through its upgraded communication and tonality, Stashfin aims to showcase itself as more approachable and as a gateway for customers, building bigger dreams through quick and hassle-free financing solutions with its onboarding journey and the benefits associated with the products.

The brand’s social media pages are also being transformed with new updated communication treatment, engaging the tone of voice and brand identifiers to further drive this change.

Additionally, the team will also introduce new products, card value propositions, and exciting offers that will add to the consumer experience. 

Parikshit Chitalkar, Co-Founder, Stashfin, said, “Since the launch of Stashfin, we are witnessing the ever-evolving needs of consumers in a new era of technology. We feel it is equally important for every business to start all over differently and redefine its identity and positioning. Our new identity reflects the purpose of our brand in enabling financial independence, transparency and convenience. Through this, we intend to enhance the positivity and hope that our brand has developed and uplift the overall experience of existing and potential users.”

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