Somany Ceramics and Salman Khan come together for 'Zameen Se Judey' campaign

Somany Ceramics recently launched its new TVC, featuring actor Salman Khan, as a part of 360-degree brand campaign ‘Zameen Se Judey’.

The TVC aims to connect directly with the audience and urges them to opt for the international quality product at an affordable price that are manufactured locally.

The TVC also features known actor Manoj Pahwa. The integrated marketing approach designed for the new TVC targets audience pan India, via HSM and regional vernacular channels, social media platforms along with outdoors, airports and cinema.

Minal Somany, Brand Custodian, Somany Ceramics, said, “We are feeling ecstatic with the launch of new TVC with our brand ambassador, Salman Khan. This year’s TVC is unique but simple, just like Salman Khan. Salman Khan is a world class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality of ‘Zameen se Judey’. We are confident that the new TVC will help Somany in building deeper relationship with our consumers and paving the brand in the right direction.”

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