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Advertising company Sociowash has launched SW Studios, a homegrown studio, in a bid to redesign the way ad films are made in India.
The company believes that the Indian advertising space has the potential to expand its horizons, and SW Studios is a step in the right direction.
Watch the BuzzInContent Awards 2021 promo:
SW Studios aspires to create quality advertisements that narrate stories about brands, their products, and their people, whilst creating lasting impressions that echo in the hearts of people for years. By creating the blend of the creative, tech, and media, it aims to brew ad films that reach the global pages.
The studio currently offers services across a broad-spectrum including script writing, video production, 2D and 3D animation, concept photoshoot, product photoshoot, artist management, VFX and Post, and CGI and animation.
Surbhi Allagh, Business Head, said, “Whenever we talk of ‘out of the box’ ad films we seldom recall Indian brands or indigenous production houses. This is one of the reasons we came up with SW Studios—to retell stories like never before and transform the advertising paradigm in India. While India is known for its tech talent, we through SW Studios aim to shed some light on the country's creative talent as well. We aim to create content that sends waves across the globe, to build something exceptional that people can’t stop talking about, to evolve the way ad films are made right from scratch, to break not just the internet but the world of advertising.”