Social media platform ShareChat and short video app Moj have teamed up with Star Sports to promote Pro Kabaddi League (PKL) across social media channels.
This collaboration will provide sports enthusiasts access to Pro Kabaddi League content, but also drive more scale for the league through the platforms’ audio chatroom feature and creator ecosystem.
The ShareChat and Moj community will get a chance to engage over Pro Kabaddi League matches, performances and watch match highlights, behind the scene footage and interviews of the players. In addition to this, by curating a special category for Pro Kabbadi League in ShareChat and Moj, the matches will also be promoted via the creator ecosystem activation campaigns.
Shashank Shekhar, Senior Director – Content Strategy and Operations, ShareChat and Moj, said, “We're thrilled to associate with Star Sports for the upcoming Pro Kabbadi League. We are constantly curating our content to bring new and engaging experiences for our community on the platforms. An association with our country’s favourite sport like Kabaddi will generate a lot of excitement and fun amongst our community and I believe it's a great opportunity to bring the game alive. While our audio chatroom feature has been gaining immense popularity, this association will also enable us to introduce a novel way of experiencing sports events such as the Pro Kabbadi League.”
A Star Sports spokesperson said, “We're delighted to collaborate with ShareChat and Moj to reach their strong monthly active user community across tier two, three cities and metros alike. We're looking forward to amplifying our engagement with the Kabaddi fans by utilizing the platforms’ popularity amongst users across India.”
Star Sports has roped in eight sponsors and many more key advertisers ahead of the commencement of the league.
The eighth season of the vivo PKL marks the return of the league after a two-year hiatus.
The eight on-boarded sponsors include Vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice, and Parimatch News.
The new season will begin December 22, 2021, and for the very first time will be played at a single venue, Sheraton Grand Bengaluru Whitefield Hotel and Convention Center.