German personal care brand Sebamed has unveiled the #NoConditionsApply campaign for its hair care portfolio.
Focusing on educating and empowering consumers, the brand through this campaign draws attention towards misleading advertising by various hair care brands and urges consumers to switch to its product, the “Sebamed Anti Hair loss shampoo”, which comes with pH 5.5 benefits.
This is in consonance with Sebamed’s core values of honesty and clear-eyed messaging that no shampoo or soap can regrow lost hair, but you can prevent further hair loss by using its products.
This latest commercial by Sebamed takes place in a courtroom, where the personification of the commonly misused ‘Conditions Apply’ is facing a trial! A judge questions ‘Conditions Apply’, who pleads not guilty to all the charges and puts the onus squarely on the hair care brands for hiding the truth from consumers
Shashi Ranjan, Head- Consumer Business, said, “Hair loss is one of the biggest concerns for both male and female consumers. Sebamed continuously conducts consumer studies to understand hair concerns and formulates efficacious solutions with pH5.5 benefits. Through “#NoConditionsApply” campaign we are addressing the need of discerning consumers by unravelling the truth behind anti-hair loss product claims. We are confident that our honest and differentiated messaging around hair loss will resonate with our audience.”
The brand’s earlier campaigns such as #PrathamSnanSe, #FilmstarsKiNahiSciencekiSuno, #SirfScienceKiSuno, among others, had also nudged consumers to ask questions by creating a culture of enquiry.