Rohit Sharma to launch personal NFTs on FanCraze

Faze Technologies has announced that India’s white-ball Captain Rohit Sharma will be launching his personal NFTs on its consumer-facing brand FanCraze.

The Indian cricketer is exclusively managed by RISE Worldwide, a sports and entertainment agency.

Sharma said, “I am looking forward to sharing some of the best moments of my career with my fans. The team at FanCraze is building the next-generation of consumer experiences, and I cannot wait to check out the super-cool HitMan NFTs and 2D/3D avatars that they will be dropping in the months ahead.”

Nikhil Bardia, Head of Sponsorship Sales and Talent, RISE Worldwide, said, “This gives Rohit’s fans a chance to own a piece of history from his personal collection.”

The memorabilia from some of his daddy hundreds, the ICC Golden Bat from the 2019 ICC World Cup, or the ball used to pick his first IPL hat-trick for Deccan Chargers in 2009 against Mumbai Indians, will make for some big NFT’s.

Sharma also put out a tweet announcing the launch of his personal NFTs.

“Boom! I’m excited to announce my exclusive partnership with @0xFanCraze

to step into the cricket metaverse. Register on http://fancraze.com to own the best NFTs from my personal collection! Which is your favourite Hitman moment?” his tweet read.

Anshum Bhambri, CEO FanCraze, said, “We view marquee athletes as artists who create their best moments of art on the field of play. We are very excited to partner with Rohit Sharma, a pure cricketing genius, to build the new paradigm of engagement between the athlete and the fan.”

FanCraze has a three-year deal with the International Cricket Council (ICC) for the rights to its catalogue of video and audio clips, which goes back to 1975. It is creating thousands of NFTs linked to specific clips, which fans of the game will be able to buy in packs and trade on a secondary market.

Once buyers have purchased the NFTs, they have the option of holding on to them, or trading them on the secondary market, where prices for rarer NFTs are expected to be higher.

Each NFT will come with meta-data embedded – perhaps related to the number of runs the player in the clip has scored, or the wickets taken, say – which will form the basis for a series of gamified apps that FanCraze plans to launch.

NFT owners will be able to take part in these apps while planning their strategies on the basis of the strengths of their collections.

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