Publishers to get fair share in revenue from social media platforms, says IT Minister Ashwini Vaishnaw

Information Technology Minister Ashwini Vaishnaw Saturday said that the government is moving in that direction in which the content creators/publishers get a fair share in the revenue from the social media platforms. The minister was speaking at the Agenda Aaj Tak.

The publishers across the globe have been demanding a fair and transparent revenue sharing mechanism from the social media platforms.

“Not only in India, this viewpoint is developing across the world. All the societies are facing the same threat because that technology has no boundary and that is all pervasive. The whole world agrees that there has to be an accountability of whatever is published on social media. Secondly, who is responsible for if somebody’s name is dragged into controversy. And finally, who should get how much for content,” the minister said.

“I’m glad that we are moving in that direction in which there is a trust between users and media, and content creators/publishers get a fair share in the revenue.”

On the issue of organised trolling on social media, the minister said that the joint parliamentary committee on data protection bill has recommended that the social media handles should be verified. “That is a demand which is coming from all over the world. In the digital world every activity can be traced back. And the platforms will have to share the information about the user whose details are asked,” the IT minister said.

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