Priyaranjan Kumar joins Snapdeal as Vice-President and Business Head

E-commerce platform Snadpeal has announced the appointment of Priyaranjan Kumar as Vice-President and Business Head. He will lead various growth and expansion initiatives of the company.

Kumar has over 15 years of experience in general management, sales, and distribution in retail and FMCG sectors. He has led large teams in start-ups, mid-size and large organizations. During this time, he has developed and led retail stores, building brand partnerships, and sales operations.

Prior to joining Snapdeal, he was the Chief Operating Officer (COO) of Iconic Fashion, where he led the charge to build a complete Omni channel sales structure and inventory management for delivery of marketplace and website orders. His work also included curating brands and assortments to meet customer expectations and creating the right customer experience.

Before Iconic Fashion, Kumar was Vice-President Sales and Retail Operations and part of the leadership team at Aditya Birla Fashion and Retail (formerly known as Pantaloons).

“Value is an integral part of India’s retail culture. Snapdeal has developed a unique set of competencies to serve value-conscious customers across Bharat - our power brands, a predictable price-quality proposition, multi-lingual interfaces are all designed to serve this need.  Consumer expectations from physical, digital and hybrid business models reflect their preferences to be served in a flexible and engaging manner. I am excited about learning how expectations of buyers will move the needle of "what's next" in the way we shop today, and build strategies to adapt to the changing landscape and business models to match their needs,” Kumar said.

He also had successful stints building brand experiences and retail excitement with Nivea India and Mars Chocolates.

Earlier this year, Snapdeal had announced other senior hires including Girish Koppad as the company’s Vice-President and Head of Technology and Saurabh Bansal as Chief Merchandising Officer.

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