Indian EdTech platform PlanetSpark has announced the launch of its new visual identity. The re-branding, has been conceived and executed by Dev Kabir Malik who is known for his contribution to brands such as Bira, comprises new visual assets including a revamped logo.
The brand has adopted a new identity that not only resonates with its TG, with kids from four to sixteen years, but also represents its mission of training young children in communication.
The new assets also demonstrate its international stature. The brand already enjoys presence in over 13 countries, including US, India and across the Middle East and Europe, and plans to further expand its global footprint in the coming year.
Maneesh Dhooper, Co-founder, PlanetSpark, said, “One of our key objectives behind this rebranding was to humanize our brand, which reflects very well in the new logo. With this new identity, we aim to instil a sense of belongingness, fun as well as curiosity, amongst students. We believe that PlanetSpark being a platform exclusively for kids, should also be visually representative of and appealing to them.”
“This rebranding is a step forward for PlanetSpark to become globally synonymous with terms like ‘Public Speaking’, ‘Communication’ and ‘English Speaking’. We envision our brand to be the go-to destination for communication skills and public speaking for kids around the world. A new dynamic and scalable brand language such as this, further solidifies PlanetSpark’s image as the uncontested communications leader for children,” added Kunal Malik, Co-founder, PlanetSpark.
To unveil its new branding, PlanetSpark staged a #BigReveal campaign on LinkedIn that included multiple polls, contests, quizzes and live videos, wherein the brand’s leadership shared their vision behind this revamp, and also answered the questions of community members.
As one of its first major initiatives post unveiling the new look, PlanetSpark has recently announced a ‘Junior Board’ of child experts, to get active and ongoing feedback by this segment. The board, comprising students aged 10-16 years, will regularly consult the brand on its curriculum, community, contests, and marketing initiatives. Consisting of 15 children from across India, the US, the Middle East and Europe, this board will also partake in key decisions of the brand, going forward.