News18 Odia has introduced a month-long campaign ‘Amo Belabhumi Swachha Sundara - Clean the Beaches of Odisha’ in a bid to create awareness for the cleanliness and development of the beaches in the state. It is noteworthy that the state has a coastline that spans 480 kilometres.
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The mass awareness campaign is aimed at people living along coastal areas.
The campaign kicked off on December 11, it showcases various stories and facts about how clean and beautiful beaches of Odisha will play an important role in the socio-economic development of the state. It will also involve all necessary stakeholders, experts in the discussion. The campaign will also highlight stories of ordinary people and organizations who are working for this cause.
Additionally, it will also sensitize people about the necessary steps that need to be taken to attract more tourists to the beaches of Odisha. This will also lead to employment opportunities being created for locals, thereby helping the state garner revenue from beach tourism.
The campaign will air on News18 Odia every evening at 6 pm till January 1, 2022.