MTV Beats announces several contests for viewers on its five-year anniversary

Contemporary Hindi music channel MTV Beats has achieved the milestone of completing five years of its journey of entertaining audience with programming and innovations. To celebrate its five-year anniversary, it has launched a number of contests.

Hosted by singer Dhvani Bhanushali, the channel is giving away 62 prizes along with five bumper prizes as part of its month-long interactive campaign on the occasion.

During 2021, the channel figured out innovative ways of revamping some of their existing shows by going remote with Zoom call shoots and phone-based footage, some shot by artists themselves.

It also continued to address the evolving requirements of consumers by offering content pieces and IPs such as ‘MTV Beats Teri Meri Baatein’, ‘MTV Beats Artist of the Month’, ‘MTV Beats Most Searched’ and ‘World Music Day Lift Up’.

Anshul Ailawadi, Head, Youth Music and English Entertainment, Viacom18, said, “MTV Beats’ journey has been exciting and exhilarating. Since its launch in 2016, the channel has demonstrated growth in the Hindi music genre by diving deep into consumer insights and upscaling its content to cater to its viewers. In the last one year, with realities changing daily, we have managed to keep our audiences thoroughly engaged with unique and original programming initiatives. Right from organizing World Music Day Lift Up to curating unique shows such as MTV Beats ‘Teri Meri Baatein’, the channel has bought a refreshing outlook to the category. With robust content plans, MTV Beats has strongly led the category with its innovations during the pandemic. The response received from our viewers is also a testimony of their affinity towards the brand. We are motivated to carry on the legacy of curating unique content as a way forward for the brand to remain as the ‘ultimate Hindi music entertainment destination’.”  

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