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Mosaic Wellness onboards Spring Marketing Capital as Strategic Marketing Partner

Spring Marketing Capital, as part of the investment firm’s ‘Skin in the Game’ fund, has invested in the company and will be a strategic marketing partner to Man Matters and Bodywise

Mosaic Wellness, a health and wellness start-up running digital health clinics (Man Matters and Bodywise), has entered into a strategic marketing-led investment partnership with Spring Marketing Capital.

Spring Marketing Capital, as part of the investment firm’s ‘Skin in the Game’ fund - that counts Verlinvest as an anchor investor with others LPs including VC partners, founders and CXOs - has invested in the company and will be a strategic marketing partner to Man Matters and Bodywise.

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Man Matters, a digital health clinic for men, launched in early 2020 and Bodywise, a digital health clinic for women which launched in mid-2021, offer health and wellness content, expert medical consultations and products and services across multiple therapeutic areas like hair loss, skin health, sexual health and PCOS. The business now has annualized revenues of $14 million and serves more than 100,000 customers a month across its health and wellness offerings.  

Spring is led by industry leaders such as Raja Ganapathy (ex-CMO Sequoia Capital), Arun Iyer (Ex-Chairman and Chief Creative Officer, Lowe Lintas), and Vineet Gupta (ex-CEO DDB Mudra).

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Revant Bhate, said, “A strong purpose of helping Indians with elective health helped us to articulate phenomenal narratives for Man Matters and Bodywise which is reflected in the clear tone of voice, a strong and distinctive visual identity for both platforms. We really admire the work done by the team at Spring Marketing team over the past three years and are looking forward to their assistance in scaling the platforms and taking them to the next level.” 

Raja Ganapthy, Co-Founder at Spring, said, “We know Revant from his days as the Rebel Foods CMO and are privileged to work with him and his team. Man Matters and Be Bodywise are already strong platforms - they have built communities on the back of healthcare consultations, great content and curated products and services. We believe that leveraging the brand lever in these two spaces can have an exponential impact on future growth. It is a pleasure to work with a management team that is super clear on what they want to achieve and have brought that clarity to bear on their offering.”

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