Short video app Moj has collaborated with clothing brand Manyavar for #DoTheManyavarMove campaign. The campaign featured actor Ranveer Singh.
For the wedding season, Manyavar was seeking to do a campaign that celebrates the groom as showcased in their latest ad film with actor Ranveer Singh. While capturing the moment of welcoming the baraat, the idea was to popularize the Manyavar Move by making a large number of people replicate it.
Moj curated the #DoTheManyavarMove campaign that promoted a hook step from the ad film and amplified it through its network of content creators. The ten-day long campaign garnered more than two billion views and was led by 20 creators including Moj Superstar hunt winner - Himanshu Shrivastav, dancer Baba Jackson and Swimmer Sajan Prakash.
Neha Nagpal Chatterjee, Director Sales, Moj, said, “We are continuously working towards enhancing the social experience to our community while empowering brands to connect with their relevant audiences. The collaboration with Manyavar created a celebratory vibe on our platforms, with our creator community participating in huge numbers and revelling in #DoTheManyavarMove campaign. Generating a spectacular 200K+ UGC, the campaign was immensely successful in popularizing the Manyavar move.”
Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited - Manyavar-Mohey, said, “We are delighted to partner with Moj for #DoTheManyavarMove, which amplified the campaign and connected our brand to the right set of audiences. Backed by participation from some of the top creators of the platform, the campaign was successful in delivering our brand narrative of welcoming the ‘Dulha’ and creating a celebratory mood. Looking for more such fruitful endeavours with Moj in the coming times.”