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Mirum India bags GRT Jewellers’ marketing automation mandate

GRT Jewellers growing customer base and expansion of their retail outlets have made it crucial for the brand to choose a technology platform that can value add to its legacy of providing high-class customer experience

Digital solutions agency and a part of the WPP Group, Mirum India has won the marketing automation mandate for– G. R. Thanga Maligai, also known as GRT Jewellers.

In recent years, GRT Jewellers growing customer base and expansion of their retail outlets have made it crucial for the brand to choose a technology platform that can value add to its legacy of providing high-class customer experience.

To accomplish this, Mirum India has been on-boarded and they will be responsible for implementing multiple products under the most robust and efficient - salesforce marketing cloud stack.

G R ‘Ananth’ Ananthapadmanabhan – Managing Director, GRT Jewellers, said, “At GRT Jewellers, we have built deep relationships with our customers that span over decades and generations. We believe that Mirum’s expertise and platform understanding will help us further in creating richer experiences for all our customers.”

G R Radhakrishnan – Managing Director, GRT Jewellers, said, “GRT currently has millions of satisfied customers across the globe and this partnership in marketing automation will go a long way in further enhancing the customer satisfaction.”

Hareesh Tibrewala, Joint CEO, Mirum India, said, “As a consumer-centric brand, GRT Jewellers wants to engage with their consumer base using relevant, contextual, and personalized communication across all digital channels, such as email, SMS, social channels, mobile, etc. Mirum is very excited to work with one of the most trusted jewellery brands in the country. With our experience of over a decade and successfully implementing 120+ marketing cloud stack projects, we are confident of delivering the best-in-class and integrated solution for GRT Jewellers.”

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