Mensa Brands acquires denim brand High Star

Adding another name to the fast growing ‘House of Brands’, Mensa has acquired digital-first, home-grown denim brand, High Star.

High Star was founded by Rohit Mirchandani with a vision to make quality, stylish, designer denim clothing available to fashion-forward consumers at pocket-friendly prices.

It has expanded its range in menswear, women wear, and kids wear segments while ensuring a great customer experience.

The brand offers a wide range of jeans, jackets, skirts, jeggings, palazzo, and shorts among other products.

Mensa has focused on acquiring and scaling up digital first brands across diverse categories including fashion and apparel, home and garden, beauty and personal care, food, and others.

Ananth Narayanan, Founder and CEO of Mensa Brands, said, “We are excited to welcome High Star to our tech-led house of global brands’. Together, we are working towards boosting the brand’s growth trajectory, setting a target of achieving a 10x gross turnover for the brand within the next 4 to 5 years. Our team has outlined a strategic roadmap for expanding the brand’s footprints in the domestic and international markets across channels to reach consumers and continue to improve customer experience.”

Rohit Mirchandani, Founder of High Star, said, “Being part of Mensa Brands will help High Star scale to the astronomical levels we aim for. Mensa’s team will bring their expertise to expand the brand’s presence pan India and take it global. Within the first year of onboarding, Mensa will support us in areas such as digital marketing, technology, working capital management and channel expansion.” 

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