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Mavenistic wins Kapiva's D2C e-commerce brand growth mandate

It'll now manage Kapiva's D2C customer experience and e-commerce aggregation strategies

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BestMediaInfo Bureau
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Mavenistic wins Kapiva's D2C e-commerce brand growth mandate

Mavenistic, a specialised D2C e-commerce growth agency, has bagged the mandate of Kapiva, an Ayurvedic first brand.

Mavenistic will now manage Kapiva’s D2C customer experience and e-commerce aggregation strategies. It will work on streamlining the e-commerce purchase processes for Kapiva by leveraging its designing and usability capabilities. The mandate is aimed at giving an exceptional buying experience to Kapiva’s consumers and enhance customer aggregation at a good rate through e-commerce.

The agency's action plan for Kapiva will focus on establishing synergies between Kapiva's D2C website and its consumers.

Kunal Mamtura, Founder and Principal CX of Mavenistic, said, “We believe that a D2C brand like Kapiva needs experience optimisation (EXO) for understanding and connecting with its discerned digital customers across all touch points. With our EXO strategies, we will help Kapiva in quantifying the impact of marketing and sales endeavours with real-time customer data. We will consider the interests, needs and motivations of the consumers of Kapiva and accordingly, tailor highly engaging experiences to them while interacting with the brand and aim at significant uptake in revenues. We look forward to creating a path-breaking work partnership with Kapiva that connects meaningfully with the audience and brings more growth opportunities for the brand.”

Arshdeep Singh, Director of Technology at Kapiva, said, “We wanted a strategic partner who could understand and resonate with a compelling D2C ecosystem prevailing in the digital market. A deep understanding of Mavenistic in mapping the changed preferences of our brand’s online Consumer Groups and recommending the right digital disruptions for product distribution; played a major role in awarding this mandate. We found the team of Mavenistic passionate, enthusiastic, and ready to push the boundaries with their designing and thinking abilities.”

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Mavenistic Kapiva's D2C e-commerce
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