Axiom Ayurveda has given digital marketing agency Lyxel&Flamingo the social media mandate for its fruit juice brand, AloFrut.
The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement. The mandate was awarded after a multi-agency pitch.
Lyxel&Flamingo has set the ball rolling for AloFrut Mocktails with the digital extension of the launch.
Shreyansh Bhandari, Chief Operating Officer, Lyxel&Flamingo, said, “AloFrut has created a niche for themselves in the juice category and have had an exceptional journey so far with their proposition to give customers a healthier alternative with AloFrut Juices, and tasty party drink options with Alofrut Mocktails. Lyxel&Flamingo is elated to be associated with AloFrut and be a part of their next phase of growth”
Rishabh Gupta, Managing Director, AloFrut, said, “We are excited about this collaboration and look forward to experiencing first-hand the values and ideas that the agency is known for. We have heard a great deal about their work, and we hope our joint expertise can facilitate effective communication of what the brand has to offer.”