Learn content marketing from the trailblazers of start-up world today at 3 pm

Show us an established category, and we’ll show you a startup that’s disrupting it. Start-ups these days aren’t inferior to well-established brands when it comes to content marketing. In fact, many of them are giving legacy brands a run for their money with their content marketing strategy.

On the third day of the annual Content Conversations, BuzzInContent.com has curated a panel discussion on content marketing lessons from start-ups at 3 pm, which will go Live across BuzzInContent.com and BestMediaInfo platforms. 

The audience will witness marketers from start-ups share their secret sauce on how they go about disrupting marketing in their category with cost-effective content marketing strategies. Not just this, the marketers will also spill the beans on creating viral videos.

The esteemed panellists for the virtual discussion are Laalit Lobo, VP of Marketing, Bombay Shaving Company; Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy; Deep Bajaj, CEO and Co-Founder, Sirona; Shreyas Shevade, Head of Creative and Content, upGrad; and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital.

To watch the discussion, press the bell icon to set the reminder here:

Mentioned below are some key talkpoints of the panel: 

• How content marketing helps companies in start-up days.
• What legacy brands can learn from start-ups’ content marketing strategies.
• Long-term content vs short-term content.
• Secret sauce of creating viral videos.
• Overcoming content marketing challenges.
• Making investment decisions across formats of content.
• How measurement metrics for start-ups differ from well-established brands. 
• Importance of helpful content. 
• Creating a cost-effective content strategy. 

On the first day of the annual BuzzInContent Conversations, the panellists representing brands, publishers and agencies discussed the content marketing trends that will help brands stand out in 2022. 

Watch the panel discussion here: 

On the second day, the panellists spoke about maximising ROI through big-ticket content IPs”.

The session video: 

Do join us for the awards celebrations tomorrow at 5 pm where BuzzInContent.com will be announcing winners of the BuzzInContent Awards 2021, hosted by noted television actor Aparna Dixit. 

Don’t forget to press the bell icon for the notification of the awards evening in the link mentioned below:

Info@BestMediaInfo.com