Buying a house is a once in a lifetime decision and one needs to put their hard-earned money on someone whom they can trust because of years of expertise in construction. This is the foundation for the narrative for L&T Realty’s new film.
The film, conceptualized by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, shows how a closeted writer who has not had a chance to show the world his writing skills ends up as a neighbour with a film director who trusts him enough to surprise him with a big break.
Ayan Chakraborty, EVP and General Manager, Contract Mumbai, said, “When we spoke to customers of L&T Realty, we found that there is almost a kind of blind faith that they equated with the brand. They felt they could trust the brand with their eyes closed. Because L&T always pleasantly surprised them with the product and the service at every step of the way. This is what sparked off the thought for this narrative.”
Rahul Ghosh, SVP and ECD, Contract Mumbai, said, “The genome of trust doesn’t come from promises made on legal paper. Trust is built brick by brick. By people, behaviour and interactions. And L&T Realty’s legacy of trust is brought alive in a tale of what it means in people’s lives. In a category dominated by fuzzy make-believe worlds, we went back to good old storytelling that told a tale of trust that is far beyond the world of square feet.”
Client: Shrikant Joshi, MD and CEO – L&T Realty
Agency: Ayan Chakraborty: EVP and GM, Mumbai
Rahul Ghosh: ECD and SVP, Mumbai
Sneh Nihalani, Creative Consultant
Sagar Chhabria: Senior Creative Director
Sabina Singh: SVP, Account Management
Mitali Ashok Asrani: Group Account Director
Ciana Braganza: Senior Account Executive
Sankat Mochan Films
Director: Sanket Pathare
Producer: Vincent P