Kyoorius has announced the return of its Young Blood programme, at the Kyoorius Designyatra 2021 digital conference.
The Kyoorius Young Blood programme recognises creative professionals aged 28 years and under who are doing outstanding work. It aims to identify, showcase and nurture tomorrow’s creative superstars by offering them a chance to work on industry standard briefs set by global brands and agencies.
Brief partners for the Kyoorius Young Blood Awards include Tata Cliq, Conran Design Group (Havas Group Company) and Kyoona.
Kishore Mardikar, Chief Marketing Officer, Tata Cliq, said, “As a young brand that is continuously innovating for customers of tomorrow, we are proud to associate with a platform like Kyoorius Young Blood Awards and our partner agency Conran Design Group, part of Havas Group, in recognising and nurturing India’s future design and creative superstars. Our briefs are very relevant for today’s times and speak to the ever-evolving consumer landscape, with a focus on two of our vibrant businesses: Tata Cliq and Tata Cliq Luxury. We look forward to gaining new and innovative design perspectives from these young minds.”
Rana Barua, Group CEO, Havas Group India, said, “We are delighted to partner with the prestigious Kyoorius Young Blood Awards, celebrating young and upcoming talent in the design space. This association gives us another opportunity to continue to engage with young minds, something we are very focused about at Havas Group India. Tata Cliq is one of our marquee clients that has been constantly growing and innovating. We are thrilled to bring Conran Design Group, a leader in branding and design together with Tata CLiQ at the Kyoorius Young Blood Awards. I am confident that we will see some great ideas and thoughts aligned with our ethos of creating meaningful brands and conversations.”
Details about the brief and the submission guidelines will go live on December 10 at awards.kyoorius.com and kyb.kyoorius.com and the entries will be accepted till January 21, 2022.
The winners will be presented with the Red Elephant award, that is seen as a symbol of excellence for young professionals.
Rajesh Kejriwal, Founder CEO, Kyoorius, said, “Winning a Kyoorius Young Blood competition is an instant validation of talent. Eventually the Kyoorius Young Blood programme aims to be more than just a collection of winning aspirants. It aims to build a community platform that showcases rebels and prodigies, unsung heroes and the rising stars of tomorrow, together.”