Johnson’s Baby has unveiled a new TVC to announce the introduction of its New Milk + Rice lotion that seeks to support mums of growing babies who are entering a phase of milestones and exploration.
The TVC conceptualized by DDB Mudra, brings alive the unique moments in the day and life of a mum and her baby, as they go about the home, exploring something new at each step.
Watch the BuzzInContent Awards 2021 promo:
The TVC seeks to assure mothers that Johnson’s Baby with the new Milk + Rice lotion will continue to nourish and celebrate their baby’s growing years.
Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India, “Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk + Rice lotion is a reiteration of this commitment to provide the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”
Godwin Dmello, Executive Creative Director, DDB Mudra, said, “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”