Isobar's Guru Mishra joins RepIndia as Vice President, Media

Digital agency RepIndia has announced the appointment of Guru Mishra as Vice President – Media.

Mishra comes with over 12 years of extensive industry experience in multiple strategic roles. Earlier he held the post of Lead – Media Buying (North) at Isobar, part of the Dentsu Aegis Network, for over three years. In total, he spent 10 long years in the organisation and played a crucial role in establishing planning and buying practice with his experience in the industry. He was also instrumental in servicing media accounts, as an Account Lead, such as Adidas, Philips, Gail India, General Motors and Micromax.

He is also a previous winner of the Social Samosa 40 Under 40 award as well as the Innovation Champion 2016 - DAN India (Dentsu Aegis Network). In 2015-16, Mishra was recognised as an Innovation Champion from Dentsu India in Singapore. As such, he has over 10 media and individual awards under his belt, including key metals such as Abbys Silver and Internationalist Gold 2016. Notably, Business World honoured him with India’s Top Digital Planner award in 2016. 

In his new role, Mishra is set to bolster RepIndia’s Media Planning and Buying pipeline by delivering the most innovative solutions to clients across digital. He holds a Post Graduate Diploma in Advertising and Marketing from YMCA. 

“RepIndia is a highly respected independent brand agency in India and is on a mission to help brands with holistic ‘ROI and digital transformation’ driven approach. I am truly honoured to be a part of an extremely talented team and have full confidence in our capability to provide best-in-class creative, media and tech solutions in line with the evolving digital landscape,” Mishra said.

Archit Chenoy, CEO, RepIndia, said, “Guru has undoubtedly emerged as a tenacious contender in media activation. His experience, leading digital strategic business units has displayed a profound understanding of the most effective ways to execute and buy using data and technology. With Guru onboard I look forward to tackling newer challenges and navigating digital and linear media while scaling this thinking across central teams.”

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