Hyundai announces launch of fifth edition of '#BeTheBetterGuy' campaign

Hyundai Motor India (HMIL) has announced the launch of the fifth edition of its #BeTheBetterGuy road safety campaign.

The campaign aims to drive home the importance of safe driving habits, bringing about a positive change and making Indian roads safer for all users through engaging content across platforms.

The campaign sends across a social message to every Indian, to ‘Be the Better Guy’ on the road.

It draws attention to critical issues pertaining to road safety such as – over-speeding, violation of traffic rules, using mobile phone while driving, not wearing seatbelts, drinking and driving, underage driving and pedestrian safety.

In addition to these, the campaign strongly advocates maintaining hygiene and social distancing and cultivating the habit of wearing masks when driving or riding in the car along with periodic car sanitization.

SS Kim, MD and CEO, HMIL, said, “Transcending the boundaries for a sustainable social environment, #BeTheBetterGuy is one such meaningful road safety campaign that goes ‘Beyond Mobility’ to sensitize the youth about benefits of practicing safe driving habits and making Indian roads safer. As a responsible and a caring brand, Hyundai aims to create awareness about road safety and making the millennials and Gen-Z socially responsible and highlight the importance of traffic rules. Our combined efforts through #BeTheBetterGuy campaign is to engage the masses to bring a positive behavioural change in the society and go Beyond Mobility, creating a safe and sustainable ecosystem that inspires Progress for Humanity. Over the years, the #BeTheBetterGuy campaign has been a strong voice in the road safety domain and has influenced a number of motorists in India to become better and safer road users and practice road safety in their day-to-day lives.”

Launched nationwide, the campaign plans to utilize a variety of platforms such as TV, radio, print, magazine, social media, website, and OOH with the aim to share the messaging with the youth.  

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