HT Labs, HT Media’s innovation wing, has launched Upublish, a packaged SaaS product to help small and medium publishers in creating professional news websites in a hassle-free manner.
It comprises of front-end templates, back-end tools, infrastructure, and support. In addition to a full-fledged CMS, the publisher will also get access to value-added services such as newsletters, mobile apps, data backup, and more.
The offering aims to address the concerns that small and medium scale publishers like journalists, bloggers, and other individuals face in the post-Covid phase. Upublish will act as a one-stop technology solution to help publishers by managing infrastructure, tech, server space, obtaining necessary tools, and also by providing support and guidance through Ad Network Program for monetization through ads. Thereby solving the challenge that many publishers face in understanding and repurposing content to deliver in the online landscape.
“We built Upublish to help the publishing and media ecosystem in the country,” says Avinash Mudaliar, CEO and Co-founder of HT Labs. “Currently, online news and media is dominated by a few large publishers. There is ample room for growth for the smaller publishers to join the space and for the industry to grow,” he added.
Avinash further said, “Upublish is like an existing open-source publishing platforms in terms of simplicity and versatility, but also provides strong customer support through both calls and WhatsApp, which is often lacking in open-source solutions. This was done to make sure that publishers can focus on their core competency of creating content, while Upublish handles all the technology, infra and support requirement”.
The platform is also offering free trial for a period of 14 days to the users.