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HiveMinds expands in Delhi-NCR with new office in Gurugram, appoints Mohit Grover to lead north branch

The company, which is a division of Madison World, has announced its formal expansion in Delhi-NCR by opening a new office in Gurugram

Mohit Grover

Hiveminds Innovative Market Solutions, a division of Madison World, has announced its formal expansion in Delhi-NCR by opening a new office in Gurugram. To head its north branch, the company has hired Mohit Grover, a business leader who has led P&L roles in digital first businesses.

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Grover has worked in insurance and travel companies like redBus, Goibibo, and Make My Trip, and then followed it up with his entrepreneurial venture Neemrana Naturals, a start-up connecting farmers to consumers to provide organic produce.

Jyothirmayee JT, Founder and CEO of HiveMinds, said, “As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership and entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients. We are hiring!”


Sam Balsara, Chairman, Madison World, said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”

Grover said, “I am excited to be leading the north India growth for HiveMinds. I feel after building businesses in a highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region”.


The company has a team of 200 people spread across its headquarters in Bengaluru, along with others in its Mumbai and NCR offices. It is a full-service digital marketing company and consultancy with specialization in performance marketing, display, e-commerce and programmatic buying.

It manages digital mandates for Domino’s, BigBasket, Coinswitch Kuber, Trell and ecommerce mandates of brands like Crompton, P&G, Nivea, Saffola Honey, Sugar cosmetics, Stanley Black & Decker, and several other clients.


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