Hinduja Global Solutions (HGS) has unveiled a new brand identity for its ongoing evolution into a digital-led, people-driven organization that is transforming customer experiences (CX).
HGS serves as the preferred CX and business process transformation partner for some top brands across the world.
It has renewed its vision and mission as it evolves as a comprehensive digital and CX services partner and employer of choice for roles critical to transformation - digital professionals, data analysts, automation experts, and CX ambassadors.
Vision: Be the world’s leading expert in transforming customer experiences for the most admired brands.
Mission: Innovate, optimize, and grow our clients’ businesses with the perfect balance of people and technology.
Partha DeSarkar, Global CEO of HGS, said, “HGS is positioned at an exciting juncture today, led by technology adoption, changing client demands and rising expectations of the modern customer. We believe it’s the right time to refresh our value proposition to our stakeholders. Our new brand identity is a distinctive and future-forward expression of how we are evolving as a transformation partner. Critical to the new positioning is attracting and providing opportunities for top talent to drive digital-led customer experiences for our clients and their customers today.”
The new brand identity showcases the enhanced value of the business and represents its focus on continually creating more satisfying customer experiences, stronger employee engagement, and more rewarding investor outcomes.
The contemporary HGS logo is a visual expression of its key pillars: innovation, optimization, and growth. It synthesizes visual depictions of a handshake (trusted advisor and partnership), microchip (digital-first with strong technology integration capabilities), and fingerprint (personalized experiences and security).
Brand vision video:
“The focus of HGS in the future is to aggressively grow the business by leveraging an industry-specific go-to-market approach, BPaaS (business process as a service) delivery led by the 3As (automation, analytics and AI), coupled with acquisitions for new capabilities,” DeSarkar added.