Licious, the D2C fresh meats and seafood brand, has announced the appointment of Prashant Verma as its Chief Revenue Officer.
Prior to joining Licious, he led marketing and growth at Grofers, where he drove e-commerce adoption and the brand’s growth over four years.
An experienced leader for digital-first businesses, Verma brings 15+ years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors including e-commerce, consumer internet, FMCG, and financial services. His mandate at Licious entails P&L ownership, category management, brand, product development, platform growth and new city expansion.
An alumnus of IIM Ahmedabad and NSIT Delhi, Verma has led brand strategy for Lowe Lintas and Leo Burnett across multiple sectors, such as consumer internet (Freecharge), FMCG (Unilever - foods, oral care and desserts) and financial services (Axis Bank). He began his career with ICICI Bank and Avaya.
Abhay Hanjura and Vivek Gupta, Co-Founders, Licious, said, “We are at a point in our journey where we are not building Licious, instead Licious is building us. Hence, hiring domain leaders and industry experts is an integral part of our growth strategy. Prashant’s inspiring professional journey and first-hand experience with digital growth will help us unlock the next level of opportunities for the animal protein sector, particularly in the current scenario where the D2C market is at an inflection point. We look forward to Prashant continuing to champion the category transformation and set new benchmarks for now and the future. We are thrilled to welcome him onboard!”
Verma said, “I am delighted to join Licious at an inflection point in the brand's growth journey. As a leader in the meats and seafood category and the first D2C unicorn in the country, Licious provides me with a riveting opportunity to create consumer delight and build a moat with the unique intersection of product, platform and service. I look forward to building one of the most loved consumer brands in the country and creating playbooks for the D2C industry.”