Women-only platform Eve World has announced the acquisition of Femcy, a Femtech brand focused on personalised menstrual wellness solutions.
This move is in line with Eve World’s goal to enable meaningful conversations, top quality content, and curated services to its users.
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Founded by Nandhini Gopal, Femcy has built solutions for menstrual health and nutrition and has an involved community which is relevant to Eve World. Femcy envisions a 3-pronged solution in addition to its period tracker of smart content and personalised consultations that fit into a busy schedule, amalgamating with Eve World’s commitment to offer an authentic, credible, safe, personalised and empowering experience on the platform.
The acquisition will allow Eve World to move closer to presenting its users with a comprehensive experience across entertainment, infotainment, knowledge series, and much more, on its tech enabled utility platform.
India’s population has 335 million menstruating women, of which 200 million in the age bracket of 15-44 years are smartphone users and discretionary health and wellness spenders.
The acquisition is backed by the intent, and endeavour of Femcy to empower conversations, decentralise ownership, offer a holistic experience and personalisation.
Tarun Katial, Founder and CEO, Eve World, said, “The imbalanced growth environment of Femtech today, points at enormous potential and opportunities for entrepreneurs. The time couldn’t be more perfect to innovate and curate solutions to bridge the gaps and address the enormous female population that are currently grossly underserved. Authentic, relevant, and meaningful content is sure to see a loyal audience, with a potential for further brand leverage. The Femcy acquisition provides women with a holistic experience, fostering a community of power users. We continue to seek opportunities that will fortify Eve World’s position as a premier platform of choice.”
Nandhini Gopal, Co-founder and CEO, Femcy, said, “I feel proud to have the illustrious team of Eve World believe and back Femcy. The marketing power, intellect, and outreach of Eve World will help reach the Femcy offering to a larger discerning audience base, for whom menstrual issues are often treated by self-experimentation, inherited knowledge, and unverified tips from their support network. This often leads to delayed diagnosis of underlying chronic conditions and tolerating poor quality of life throughout the menstrual cycle, and we look forward to changing this mindset and attitude for the better.”
Aparna Acharekar, Co-founder, Eve World, said, “Our focus on empowerment and sisterhood, in building a comprehensive, judgement free space for women and young girls on the internet, has led us to prioritizing areas of high interest. ‘Health and hygiene’ has clearly emerged as a top pressing issue, and the Femcy brand promise and design, fits in very well with our goals and objectives of offering solutions and services that improve the quality of life for women anywhere. Add to that the passion and depth of knowledge with Nandhini Gopal, and we believe we have a unique offering, which our audiences need and deserve to experience.”