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EaseMyTrip ropes in actors Vijay Raaz, Varun Sharma as brand ambassadors

This is the first time that the company has appointed brand ambassadors since its inception

Online travel platform EaseMyTrip has roped in actors Vijay Raaz and Varun Sharma as brand ambassadors.

This is the first time that EaseMyTrip has appointed any brand ambassadors.

Furthermore, Vijay Raaz and Varun Sharma are also coming together as a duo for the first time for any brand campaign.

Both the actors known for their comic timings and they have created a niche in the market on the basis of their unique performances.

The association is in sync with the brand’s image as EaseMyTrip has established itself and gained market share on the basis of its performance.

Nishant Pitti, CEO and Co-Founder, EaseMyTrip, said, “We are thrilled to associate with Varun Sharma and Vijay Raaz as the faces of our brand. Similar to EaseMyTrip, they are the epitome of great performances. They have a unique mass appeal that cuts across all audiences and geographies. EaseMyTrip has revolutionised online travel by introducing initiatives such as a hassle-free booking experience, zero convenience fee and full refund due to medical reasons. Now is the right time for us to let more people be aware of such initiatives by EaseMyTrip through our brand campaign with Vijay Raaz and Varun Sharma.”

The actors too are excited to be associated with EaseMyTrip, and are hopeful about making this partnership special and one of a kind.

Sharma said, “I am absolutely honoured and delighted to be partnering with one of the fastest-growing brands in the world. They have revolutionised the way we travel and I’m looking forward to working closely with EaseMyTrip to create an exceptional brand connect.”

Raaz said, “My best wishes to EaseMyTrip as the brand is well known for its customer centricity and consistent performance. Wish to work together and create something memorable.”

The company has plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature to offer discounted airfares to users with unconfirmed train tickets, and many more.

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