With the aim to adopt a multi-channel approach, B2C diamond product brand Divine Solitaire has signed up with 0101 for an end-to-end D2C digital transformation.
Divine currently operates in over 88 cities in the country and is now looking at D2C channel to build a superior digital experience for its customers through the omnichannel presence and also help their partner jewellers to grow the business using the power of digital platforms.
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The aim is to make the website a destination for commerce and adopt a multi-channel approach. Further, the brand is also looking at marketplaces, affiliates networks across the world.
Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said, “We are very excited to team up with the 0101 team to take the brand to its next level. We believe in technology as it has the power to exploit the huge potential that the Diamond Industry provides. We are launching our custom range of jewellery for our discerning customers. This is a signal of the customer centricity we are adopting as a brand.”
“We are witnessing a shift. Our average age of our customers is going down, this requires our business and our perspective to evolve. Our journey of digital transformation is just the beginning, we are very excited with the new opportunities and are gearing up to lead the way with technology in the diamond business,” he added.
“The online diamond market has a huge potential and wants to be the first diamond brand to use tech and lead the way. Our mandate is not just for the brand's digital transformation, but what makes it really interesting is the management of the entire e-sales, with domestic and global distribution rights. We want to make the brand big and both the team at Divine and 0101 are in a hurry,” Ajay Verma, Managing Partner 0101.
“Till when can a brand keep paying Google and Facebook (Now Meta) for its marketing, we want to exploit the power of first party data. And our initial trials with this strategy have been very encouraging,” Jayraj Jadhav, Managing Partner 0101, added.
“Consumer journeys are not linear and every consumer is different. What we intend to do is create personalised experiences and create ease of shopping for customers through online channels, video assistance and try at home features. We want to create a seamless channel for online onboarding and offline purchase,” Mihir Mehta, Managing Partner 0101 said about the future strategy deployment.