discovery+ brings international franchise 'Say Yes To The Dress' to India

discovery+ has launched the trailer of ‘Say Yes to The Dress India’, thereby bringing the international franchise to the country, to help brides find their dream wedding dress.

The show will premiere on December 8 on discovery+. It will be a mix of fashion, drama, entertainment, and emotions whilst showcasing the various cultures and traditions of India.

This eight-part series uncovers the tales of brides from diverse cultures with different tastes who are in search of finding the perfect dress for their wedding. It showcases an extensive mix of colours, latest trends, designs and fabrics – which is a true reflection of Indian Bridal fashion.

discovery+ has collaborated with Indian fashion designers, including Neeta Lulla, Abhinav Mishra, Varun Bahl, Natasha Dalal, Sandeep Khosla, Zara Umrigar, Shubika, Angadi Saree, Monica Jade, Seema Gujral, Sanjay Garg, Kar Leo, Ashdeen, Anju Modi, Dilnaz, Heena Kochhar and Rahul Mishra. These designers will not only help the brides choose the outfit for different occasions, but also curate it for them.

The series will be hosted by Divyak D'souza who has been in the fashion industry as a consultant, fashion editor, bridal stylist and has styled Bollywood actors like Farhan Akhtar, Chitrangda Singh, Raveena Tandon, and many more.

As a prelude to the show launch, discovery+ launched the wedding song ‘Sajna’, composed by Badshah and Payal Dev, with choreography done by Punit J Pathak

“We are excited to expand our lifestyle footprint and bring to India one of the most successful franchises Say Yes to The Dress that is nothing short of latest fashion trends, drama, madness, and entertainment, guaranteeing viewers to say 'I do' want to watch every episode. From an indecisive bride to the one making bold choices, this show embraces diversity and understands a bride-to-be like no one else,” said Megha Tata, Managing Director, South Asia, Discovery Communications India.

“I am thrilled to be a part of this legacy show which is finally coming to India. Having been in the fashion industry and bridal styling space for years now, this concept/show is right up my alley. Styling real brides is all about managing expectations and respecting the emotions that go into picking the dress of her dreams. Understanding the bride's thought process and helping her find her ideal bridal look is going to be challenging yet exciting, and I am only looking forward to this rollercoaster of a journey,” said Divyak D'souza, the host for the show.

Designer Natasha Dalal said, “Designing has always been a passion, and there couldn't have been a better opportunity to make my OTT debut. Say Yes to The Dress is a highly appreciated show around the globe and being a part of it is an amazing experience! Creating a dream outfit for a bride is such an honour for me. Every bride is unique and watching her eyes sparkle when she sees her dream outfit unfold in front of her makes up for all the effort that goes into the process of bringing it to life. I’m excited to be part of this show as it manages to give everyone a glimpse of how a bride feels just before saying Yes To The Dress!”

“I have been following this reality show for a while and it's great that such a format is coming to India. Dressing brides for their special day and curating their dream ensemble has always been the best form of experience. Whilst the journey of curating an outfit for the bride is thrilling, it's a matter of great responsibility, as we are helping someone create their most special memory. They trust the designer with all their heart to translate their wishes and desires. However, the most challenging part is to convince and break through the stereotypical expectations of bridal trousseau but at the end the result is always so emotionally beautiful. A wonderful team creates magic and ease of a happy shoot and working with discovery+ was a great experience. All in all, it was fun, exciting and engaging to document the bridal designing process,” said designer Neeta Lulla.

"I feel that when one is connected with nature, he/she is connected to oneself! That's how I felt being a part of this franchise, it made me feel so connected to myself and my surroundings. One challenge that I faced while helping the brides is the colour palette, brides usually tend to get confused while picking a colour on their big day. Having said that, every bride is different and so is their perspective. However, the overall experience was fantastic and I feel really grateful to be a part of such a hit international franchise and i would love to work with them in future too,” said designer Abhinav Mishra.

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