P&G owned detergent brand Tide recently got into a fun banter with a social media creator ‘Chatpat’, who is famous for sharing his take on about life.
The banter involved the use of the iconic ‘Chaunk Gaye?’ tagline in a smart way by the brand.
Tide is committing to help the kids at the NGO SOS Children’s Villages of India, to get the confidence of clean garments and empower them to pave the way towards a brighter future.
In return, the kids at the NGO, led by Chatpat their social media personality, also created a fun memorable video for Tide. This video is a trip down the memory lane as it is a recreation of an iconic Tide ad, but with a twist.
Chatpat is the official brand ambassador of SOS Children’s Villages of India.
This all started when Chatpat recently posted a video of him rapping with his fellow kids wearing an all-white T-shirt.
Taking on the opportunity, the laundry brand, which is famous for depicting how the detergent always cleans stained clothes and turns them into bright-like-new garments, commented saying “Aapki t-shirts aur rapping skills ne chaunka diya”. The repartee continued until Tide said – “Kya bolte ho, Chatpat? Chaunka de sabko?”, living up to its bright and lively persona.
Tide’s “Chauk Gaye” campaign was crafted decades ago to break myths and barriers around laundry, but in the quintessentially ‘Tide’ way that always endeavors to bring a smile to everyone’s faces. The World’s No. 1 detergent brand has been winning hearts in India for over 20 years now.